Discover a new tool for brand development

Why are brands engaging with NFTs? 

Non-fungible tokens open up a whole new level of brand interaction with the buyer. This is a new communication with clients, creating special experiences, collaborations, iconic images, unusual advertising campaigns, memorable designs. 

An easy way to immerse a brand in the world of NFT is to make the brand, product become an inspiration for the digital art author. This is a good way to remind a brand of an important date, support a campaign or communication platform, or even take a physical product and storytelling from the offline or film world to the digital one.

Another way is to move away from art towards the product and its visual demonstration while maintaining creativity. The opportunity for NFT owners to show their love for the brand and its product in the digital world is important here.

So, for example, McDonalds launched a drawing of its unique tokens. A special burger from the McDonalds menu, which appears only in a certain season, “McRib” has been dedicated to as many as 10 NFT cards. If we evaluate the cost of such a card in the market of unique tokens, then according to experts, the price will exceed $30,000.

NFT can be a good selling tool if the fact of owning the product comes first. It could be concert or match tickets, copyright, or even an object from the physical world.

tracksuits, branded sweatshirts or hats at no additional cost Adidas in collaboration with Bored Ape Yacht Club, GMoney and PunksComic. So, Adidas earned $23.5 million from the campaign. Branded sweatshirts ended up costing customers much more than buying them offline. 

The idea of ​​a closed club where they can provide access to limited collections, sales or events organized by the brand. Gucci sees the creation of a private club a little differently with its SuperGucci NFT collection. Ceramic figurines of heroes from these cards, painted by Gucci designers, will be made especially for card holders. 

NFT allows brands to retain control and copyright of their assets without fear of copying and alteration.

And when it comes to the metaverse of dressing, living, and enjoying, brands fill it with their products, philosophies, and activities.

Coca-Cola is releasing a Friendship Box collection of NFT branded items for the Decentraland metaverse. Among them are a hooded jacket and a vintage refrigerator from 1956.

There are many opportunities to use NFT to your advantage, from product demonstration and sale to branding, integration into the metaverse and application in HR. 

Today we are seeing the rise of a completely new media that can generate additional revenue and attract even more customers! Jump on the train, it hasn't left yet! 

Join NFTsky and we'll help your brand stand out!